DataDownload: 2021 and beyond
DataDownload: 2021 and beyond A weekly summary of all things Media, Data, Emerging Tech View this email in your browser
As the year winds (grinds?) to a close… we’re using this newsletter to review some smart predictions. Do you have one? Share it with us. Then, let’s not let this massive Russian hack get lost in COVID fatigue. For those of us who work in information security — it’s a reminder that data is clearing the new battleground, with impact on all we do. We share some tips about holiday parties (spoiler alert: wear a mask).
And — then, a YouTube video journey into Robot Land. Why? It’s kind of a present. Because, well — robots!
Finally — if you appreciate all we do at NYC Media Lab, consider supporting our work with an end of year tax-deductible donation. Five dollars, or fifty, or add zeros. Click here to donate. And thank you.
Ideas, feedback, thoughts? We always love hearing from you at Steve@NYCMediaLab.org.
The NYC Media Lab
Steve@NYCMediaLab.org Must-Read Gartner Top 10 Strategic Predictions for 2021 and Beyond
Gartner and Forrester both released their year-end predictions for 2021 (and “beyond”). Actually, Gartner took “beyond” quite literally and just gives us some bold predictions for 2023–2025, which means people are less likely to remember if they got everything completely wrong (something Wired didn’t hide at all this year). But at least it’s a slightly more realistic timeline. Our top picks:
- Physical experiences expand: “By 2025, 40% of physical-experiences businesses will improve financial results and outperform competitors by extending into paid virtual. As the Internet of Things (IoT), virtual and augmented reality, digital twins and other technologies evolve, immersive experiences are now more affordable, and more fun.”
- Record work conversations drive change: “By 2025, 75% of conversations at work will be recorded and analyzed, enabling the discovery of added organizational value or risk. Every piece of technology, from smart speakers to virtual meetings to messaging platforms, now records conversations. Privacy is an illusion.”
- Malicious content takes over: “By 2024, content moderation services for user-generated content will be surveyed as a top CEO priority by 30% of large organizations. Any organizations that have an online presence, from social media to retailer platforms, face the challenge of how to deal with malicious content.”
7 min read
Forrester includes mini-blogs for each of its 2021 predictions (no “beyond” here), so there’s tons of content… even if it sounds a bit exaggerated for a 12-month timeline. Here are our three favorites:
- Welcome To The Year Of Pandemic Advertising: “As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic…. In 2021, brands will turn to virtual ad creation in a variety of ways, from virtual influencers to increased investments in creative adtech.” Full Blog
- Remote Work, Automation, And HR Tech Will Flourish: “Companies will focus their automation efforts on helping remote employees be more effective, with one in four information workers receiving help from software bots, robotic process automation, and AI while some frontline workers receive help from physical robots (when social distancing isn’t possible, for example).” Full Blog
- Software Developers Face Mounting Pressure: “Modernization efforts will put pressure on developers to master new skills. Almost three-quarters of infrastructure and operations pros report that migrating existing apps to cloud platforms is a priority of their enterprise’s cloud strategy. It’s developers that will need to containerize and refactor these monoliths.” Full Blog
Read More Tech+Media Russian Government Hackers Are Behind a Broad Espionage Campaign That Has Compromised U.S. Agencies, Including Treasury and Commerce Around 18k government and private computer users downloaded malware — codenamed Sunburst — that gave hackers “top-level, classified information.” The malicious code was delivered via an update for SolarWinds’ software Orion, which provides “centralized monitoring and management of [the] entire IT stack, from infrastructure to application,” according to their site.
The hack was discovered months later by cybersecurity firm FireEye, and now organizations are racing to remove the infected update. WaPo confirms that government-backed Russian hacker group APT29 (aka Cozy Bear) — the same group that hacked the White House during the Obama administration — is behind the attack. SolarWinds products are used by “all five branches of the U.S. military, the Pentagon, State Department, Justice Department, NASA, the Executive Office of the President and the National Security Agency.”
7 min read Read More The Rise of Japan’s Loyalty Point Influencers
Poikatsu — a subculture dedicated to maxing out as many loyalty points as possible
Japan is notorious for its aversion to cashless tech — something like 80% of people surveyed in the country prefer cash. Unusual for a tech-forward country, companies have resorted to generous point programs. Line, Japan’s most popular messaging app, has been employing “aggressive” rewards campaigns since 2018. PayPal Japan used short-term cashback programs last year to double its users in three months. Even the government stepped in, offering 5% cashback on some cashless payments. In turn, poikatsu culture and social content has been flourishing online.
7 min read Read More For Holiday Parties: How to Safely Celebrate
And now for a few office holiday party stats…
- “In a recent survey of 189 companies, only 23% reported that they are planning a holiday party this year.”
- “54% are not, and 23% are undecided or waiting for guidance.”
- “Of the 23% planning to celebrate, 74% will do so virtually.”
And a few fun ideas for your virtual office party:
- “Do not limit yourself to another Zoom happy hour. We are seeing movie watch parties, guided crafting and cooking sessions with materials or gift cards to buy them shipped out in advance, and virtual escape rooms.”
- “Includes a suggestion that each worker’s family make the gingerbread house and then record and submit a one-minute (or less) video of the group gathered around their final creation.”
6 min read
A roundup of the bots at the Robot Exhibition in Beijing, including robot chefs, synthetic baristas, six-legged crawlers, a ping-pong playing bot, and even a robot administrator.
9 min watch
The Minimalists features Joshua Fields Millburn and Ryan Nicodemus contemplating on “living a meaningful life with less.” Check out their latest podcast, where they speak to Glennon Doyle, Dave Ramsey, and Derek Sivers.
Listen Now Virtual Events Free Event: Make Art with Machine Learning
Date: December 20, 2PM-4PM EST
Get inspired with groundbreaking examples and theory behind machine learning art. Learn how to make your own in Google Colab and/or Runway. Register Here.
Free Event: How AI is Shaping the Future of Work
Date: December 31, 6PM-7:30PM EST
An interactive discussion on how Artificial Intelligence & Machine Learning is shaping how organizations are approaching The Future of Work. Register Here. A Deeper Look Mojo Vision Teams Up With Optics Leader Menicon to Develop AR Contact Lenses
For the past five years, Mojo Vision has been working on AR contact lenses, which are incredibly complex considering how many components you have to cram into a tiny space, not to mention making sure the technology can be integrated during the normal contact lens manufacturing process.
To accomplish the latter, the company has signed a joint-development agreement with Menicon, Japan’s 70-year-old contact lens giant. The lens manufacturer says they cover all aspects of the contact lens business, such as “material development, lens designing, rigid gas permeable lens technology, manufacturing of lenses, and care solutions.”
While Mojo will be bringing their tech, Menicon will offer its assistance on contact lens materials, cleaning, and fitting, among other categories. Mojo is currently working with the FDA via its Breakthrough Devices Program, “a voluntary program for certain medical devices and device-led combination products that provide for more effective treatment or diagnosis of life-threatening or irreversibly debilitating diseases or conditions.”
2 min read